![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT318fCTBvqgcbke_SdA2AG4RfW8_TobiklbLgGZdgJ7_yhyDWbuOLKvYN35n2XvEHIENf0asvYNJvCGeyJwTF0JiswU8s_1RwjNxf23w12Ft3S2OaRqXXTjs9Tf-2a_StbLq2McxxqIrR/s1600/PicMonkey+Collage.jpg)
With an increased awareness regarding the teachings of
Islam, Pakistani women are becoming increasingly choosy about their cosmetics,
opting for products that do not conflict with their faith. The limited
availability of halal cosmetics in the market has prompted Masarrat Misbah,
owner of Depilex’s Beauty Clinic & Beauty Parlour, to launch her
own line of ‘Halal’ makeup products.Cosmetics have consistently been under the
radar for their non-halal ingredients, chiefly alcohol and lard. The presence
of these two ingredients has prompted many Muslim women to scrutinize the products that they
use, and opt for products that in their opinion are compatible with their
beliefs. However, the dearth of halal alternatives has meant that their options
were limited. Masarrat Misbah has capitalized on this void to launch MM,
Pakistan’s first brand of certified halal makeup.