Polo Ralph Lauren opens its official store in Islamabad

ISLAMABAD: Globally renowned American apparel brand Polo Ralph Lauren opened its second store in Pakistan, in the capital city. After the success of its first store, which opened in Lahore in January 2015, Polo Ralph Lauren launched its Islamabad store yesterday, located on Bhittai Road in F-7 Markaz handled by Rezz PR and Events.

 The Polo Ralph Lauren store presently offers the current season’s collection, i.e. Spring/Summer 2016, in menswear only, however, the launch event was attended by men and women alike and the collection and the store, both were appreciated by all. After the opening of the Armani Collezioni store in Islamabad in March earlier this year, the capital adds yet another iconic brand to its portfolio – offering its residents and visitors more options to choose from while shopping for quality clothing.

Polo Ralph Lauren’s local partner in Pakistan is the illustrious SEFAM group, housing 12 local clothing brands known for their quality and panache. The SEFAM group has been a pioneer in many aspects in the clothing retailing business over the last few decades, and bringing brands like Armani Collezioni and Polo Ralph Lauren to Pakistan further cements its reputation as a industry leader.

“I am thrilled that Polo Ralph Lauren has come to our city! It is one of my favourite brands, and it’s great to know that one can now buy the iconic Polo T-shirts right here in Islamabad from the official store. I think this store has a fantastic collection of shirts, pants, T-shirts, shorts, shoes and even pajamas and accessories such as ties, bags and cufflinks – it’s definitely the go-to store for any man,” said one enthusiastic shopper who attended the glamorous launch event with his wife.

About Polo Ralph Lauren

Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 48 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, Double RL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.