Wednesday, 10 August 2016

Crimson and Saira Shakira Collaborate to Launch Crimson Luxe!

[Lahore: August 10, 2016] Luxury fashion brand, Crimson is collaborating with designer duo Saira Shakira to present their collection Crimson Luxe featuring Sanam Saeed, one of the leading actresses of the Pakistani film industry, as the face of the campaign. This collection is set to launch nationwide at the end of August 2016.

Crimson Luxe by Saira Shakira features 12 unstitched designs on luxury fabrics such as chiffon, silks, hand woven nets, and organza with Saira Shakira’s signature embroideries and intricate hand work embellishments. The latest collection features a variety of colour palettes including pastel shades and scarlet reds that resonate the true essence of summer.

Speaking about their upcoming collection, CEO of Crimson, Anum Javed Akram said: “We are delighted to collaborate with the talented duo Saira Shakira for our latest collection, Crimson Luxe. This collection remains true to our ethos, aiming to make the Crimson woman unapologetically beautiful, fiercely resilient and delightfully adventurous. We have maintained our signature state of the art production technologies for weaving, dyeing, embroidery and printing with a promise of quality for our clientele.”

Commenting on this upcoming collaboration, the designer duo, Saira Faisal & Shakira Usman said: “Our debut unstitched collection with Crimson, Crimson Luxe by Saira Shakira, has been an incredible and enlightening journey for us. Our brand was founded with the philosophy of featuring edgy and intricate details in all our creations and in our upcoming collection we have kept that signature aesthetic alive.”

Crimson Luxe by Saira Shakira will be available nationwide towards the end of August 2016, priced between PKR 11,000 & PKR 12,000, through all leading retailers and online. For more details, please visit the official Crimson website || Instagram page: || Facebook page:

About Crimson: Crimson was launched in March 2016 by Anum Javed Akram under the conglomerate Akram Group of Companies. Based on a high street model, Crimson debuted with its lawn collection earlier this year and is now venturing into its debut luxury collection with Saira Shakira.
   Anum Javed Akram, CEO of Crimson, is currently enrolled in a Masters of Management from Harvard University with a keen interest in fashion and textiles. She has launched the multi brand store, LABELS, in Lahore and worked in the family business before starting Shehla Clothing, a company designing and producing apparel for leading retailers across Pakistan. She now runs Crimson and has also co-founded FitFibre.

About Saira Shakira:  Saira Shakira, a high-end luxury brand, was founded in the year 2012 by Saira Faisal and Shakira Usman. Since its inception, the brand has participated in multiple fashion weeks, trunk shows and exhibitions - both international and local. Recently, the brand was also nominated for the prestigious Woolmark Prize 2016/17. 

Both Saira and Shakira, are graduates and distinction holders from Pakistan Institute of Fashion Design. Saira Faisal has had the privilege of working as a fashion model with the industry’s leading photographers and designers in early 2000’s, while Shakira Usman is renowned for her intricate sketches. Put together, both have over a decade worth of experience in the fashion industry.

*Press Release


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